Master the Professional Hook
LinkedIn expanded its post limit to 3,000 characters, but the true power lies in the first 140.
Writing for Results
- ✓The Hook: Users see roughly 140-160 characters before the "see more" link. Start with impact.
- ✓Spacing: Professionals prefer short, punchy paragraphs. Avoid "walls of text."
- ✓Formatting: Use bullet points to make lists easy to scan.
Hashtag Strategy
LinkedIn's algorithm prefers a focused approach to hashtags.
- •Limit: Stick to exactly 3 relevant hashtags for the best algorithmic reach.
- •Placement: Integrated into the text or placed at the bottom.
Algorithm Insight
Dwell time (how long someone looks at your post) is a major ranking factor on LinkedIn. Long-form content (1,200+ characters) is excellent for building dwell time, provided it is well-structured.