Social Media Character Limits Explained: 2026 Edition
The complete, updated list of character and word limits for all major social platforms.
The Art of Brevity on Social Media
Each social platform has its own "culture of length." Mastering these limits is essential for visibility, as platforms often truncate (hide behind a 'See More' link) content that exceeds certain thresholds.
1. Twitter (X)
- Standard User: 280 characters.
- Premium User: Up to 25,000 characters.
- Display Limit: Truncates after ~280 characters regardless of account type.
2. Instagram
- Caption Limit: 2,200 characters.
- Hashtag Limit: 30 hashtags.
- The "Sweet Spot": For maximum engagement, keep captions under 125 characters so the text isn't truncated.
3. LinkedIn
- Post Limit: 3,000 characters.
- Headline Limit: 220 characters.
- Articles: Up to 110,000 characters (effectively unlimited for most needs).
4. Facebook
- Post Limit: 63,206 characters.
- Display Limit: Truncates after ~400 characters.
5. YouTube
- Description: 5,000 characters.
- Title: 100 characters (70 recommended for mobile display).
SEO Implications of Social Media Formatting
While social media posts aren't direct ranking factors, they appear in search results. Using WordCounter to ensure your meta-descriptions and social titles are within "safe" limits (under 60 characters for titles, under 160 for descriptions) ensures your content looks professional everywhere it appears.
Conclusion
Don't let the platforms hide your best content. Use our dedicated social counters (Instagram, Twitter, LinkedIn) to craft perfectly-sized posts every time.